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Showing up in AI answers and winning in AI answers are not the same thing. Most brands don't know the difference.

Brand visibility % answers: Are you in the room? It measures the share of AI-generated answers in which your brand appears at all. AI Share of Voice answers: How much of the room's attention do you hold? It measures your brand's mentions as a proportion of all brand mentions across those same answers.

For Lululemon campaign: Brand visibility 26.72% (present in 1 in 4 AI answers), Brand mention share 11.87% (owns 1 in 9 of all brand mentions).

What is a good AI SOV percentage? There's no universal answer. Instead track: 1. Your mention share trend over time 2. Your mention share versus your top competitors 3. Your mention share across topics

How to improve AI share of voice: 1. Start with the topics where the gap is largest 2. Create answer-first content for the prompts where you're missing 3. Build third-party brand mentions in the right places 4. Watch the rank flip signals

总结： How to improve AI share of voice: 1. Start with the topics where the gap is larg...